The ADM Terminology Standardization Committee has developed this glossary of terms. These terms are organized by category below.

Advertisement Terms

• Ad Insertion Frequency
• Ad Location
• Advertorial / Interview
• Collateral
• Host Endorsement
• Infomercial
• Insertion
• Mid-Roll
• Post-Roll
• Pre-Roll
• Product Placement / Product Discussion
• Scripted Live Read
• Special Episode
• Sponsored Interstitial
• Talking Points
• Underwritten Sponsorship

Content Distribution and Syndication Terms

• Atom
• Enclosure
• Episode
• Item
• RSS

Content Delivery and Measurement Terms

• Byte Range
• Bytes Served
• Download
• HTTP Status Code
• IP Address
• Native Server Measurement (NSM)
• Native Server
• Progressive Download
• Referrer
• Request
• Stream
• Third Party Measurement (TPM)
• Third Party Server
• Time Stamp
• User Agent