Status: Preliminary

Definition

All the other real estate that a podcaster has that may be included as part of an advertising or sponsorship package, or as separate items a lá carte.

Examples:

• Show notes on podcast website
• ID3 tags in podcast episode file
• Album Art Cards
• Link and banner in enhanced audio podcasts
• Overlays, underlays in video podcasts
• Web banners, buttons, text links, hyperlinks (using IAB standards)
• Email sponsorships
• Press Releases
• Product sales (CDs, DVDs, merchandise)
• Signage/Outdoor (for retail)
• Brochures, flyers