The Association for Downloadable Media is an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media.

Our constituents include individual content producers, media companies, publishers, syndication companies and distributors offering downloadable media, advertising agencies, marketers, technology suppliers, hardware and software manufacturers of portable, set-top and desktop media products and services, market research firms and audience and advertising effectiveness measurement companies.

About the Glossary

The ADM Glossary is a project of the ADM Terminology Standards Committee. The terms in the glossary are derived from the advertising and measrement standards documents, along with other terms germane to downloadable media. This list is always growing, and the definitions are being refined as the state of the art evolves.  The status field in each definition tells you what level of editing and review has occurred.  Most terms are in the state preliminary right now, meaning an initial definition has been written, but it's not ready for formal review.  Definitions move to the draft state once the author feels the definition is complete, and then to the reviewed state once the definition has had peer review.

You can contribute to this wiki by contacting terminologystandardization@downloadablemedia.org. The ADM Terminology Standards Committee is looking for authors who can help add to and edit the existing content.

Glossary of Terms

The ADM Glossary contains terms relevant to various aspects of downloadable media, including advertising, syndication, and technology.  Terms are organized by category.